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20/11/2023

Forbes and Primework Strategic Alliance

Primework and Forbes House embark on a long-term strategic partnership through the lease of Primework's building in the exclusive Almagro district of Madrid.

In a move that marks a new chapter in Madrid's luxury real estate and business club sectors, Primework, a renowned company specializing in the acquisition, management, and leasing of top-tier office properties in Madrid's most prestigious locations, and Forbes House, the world's first Forbes business club, announce a strategic alliance. This agreement involves Primework's landmark property, located at 5 Calle Amador de los Ríos, in the exclusive Almagro district.

This collaboration represents an ongoing, long-term commitment, under which Forbes House will occupy and transform Primework's premises. The agreement comes at a time when Madrid's business club landscape is being enriched by the arrival of Forbes House, the private club of Forbes magazine, which seeks to bring its renowned brand to life while establishing a cohesive and influential business community with a strong international focus.

The selection of this landmark building by Forbes House further reinforces Madrid's position as a premier destination for business and leisure at the highest level. Designed by Estudio Lamela, the building offers 2,000 square metres of premium space, two landscaped courtyards, and a rooftop terrace with panoramic views over Plaza de Colón. Forbes House aims to become a year-round hub for business and social activity, welcoming members from 9:00 a.m. until 2:00 a.m. every day. This approach will allow the venue to become a dynamic and versatile setting, ideal for hosting a wide range of events, from high-level business meetings to exclusive social gatherings.

"This agreement with Forbes House is a milestone for Primework. It is a partnership that goes beyond the use of a space; it is a lasting relationship built on shared values of excellence, exclusivity, and sustainability," said Primework.

Together, Forbes House and Primework are setting a new benchmark in the premium real estate and business club sectors, demonstrating the ability of both companies to create synergies that enrich Madrid's business and social landscape while bringing value and prestige to the city.

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